In today’s workforce, attracting and keeping talent often depends just as much, if not more, on employees loving the city where they live as on loving the job they do. Research shows that place attachment — the emotional bond people feel with their city or town — is a key correlate of job satisfaction, employee engagement, and talent retention. This is especially true for younger talent, who increasingly choose the city they want to live in first, then find a job once they get there.
Dr. Katherine Loflin, a North Carolina native based in Cary, is the world’s leading expert on place attachment. She brings her global expertise to this session in which she will provide an overview of the connection between place attachment and talent. She will also share practical tools organizations can deploy to boost employee engagement and talent retention through place attachment.